Search Engine Optimisation (SEO)
Optimised for Search Engines
All Bluefabric web sites are optimised with the basic keywords, headers and content so they are visible to the search engines. When your site is launched we submit your website url to the major search engines so that it is visible on the internet.
What is Search Engine Optimisation
Search engines require certain information to exist within a site to be able to spider and index the information. Your pages are then ranked based on the relevance of your content.
The main search engine requirements are.
- Page Keywords
Keywords specific to the page
- Page Description
Description which shows in search engine listings
- Keyword rich content and header tags
Rich content with relevant keywords specific to the context.
- Links from other sites
Links from other sites especially high ranking ones increase your rank
It is essential to have some form of website statistics working on your site. You cannot verify how well your optimisation or campaigns are doing without analysising the traffic on your site.
- Dedicated Statistics Packages -
Matrix Stats/AWStats etc.
There are a number of paid and free stats packages that you can use. Contact us.
- Google Analytics
Google Analytics is a fantastic, free statistics service.
Links from other sites to your site are an indication to search engines that your site is important. The more links the better. A strong rank from a linking site will mean your rank gets stronger. Add your sites website address to other sites to improve your rankings.
- ODP - Open Directory Project
Dmoz.org - Search engines use this site to find new websites.
- Yahoo! Directory
A directory of websites by yahoo that is popular.
- Online content Forums, Blogs etc
Adding your website address to forums and blogs on the internet is a good way to create more inbound links.
There are many companies and services selling advertising in order to generate website traffic. You are guaranteed to improve your websites traffic by using these services.
- Google Adwords
Probably the most well known and effective online advertising.
Keyword Visibility & Strength
Keywords are essential for getting traffic to your site. You will find that searching for your keyword may return thousands of results. Having unique keywords that really identify the traffic you want is essential. eg keywords 'website designer' are not effective for us whereas 'website designer derby' are.
Website SEO Tools
There are many articles on optimising web sites, have a look online.